Launched by South African operator MTN in 2019, ayoba offers free-to-use chat plus local news, music, games and mobile money. It comes preinstalled on affordable Android phones across Nigeria, Ghana, Cameroon, Zambia and a dozen other African markets, which is how it built tens of millions of users.
Within this atlas it appears in 14 markets: Nigeria, South Africa, Ghana, Kenya, Tanzania, Ethiopia, Uganda, Côte d’Ivoire, Senegal, Cameroon, Mozambique, Zambia, Rwanda, Botswana.
Key facts
- Developer
- MTN
- Launched
- 2019
- Platforms
- iOS · Android
- Category
- Messaging
- Official website
- ayoba.me
Where it is used
14
Nigeria尼日利亚
107 million
South Africa南非
51 million
Ghana加纳
24 million
Kenya肯尼亚
23.4 million
Tanzania坦桑尼亚
22.6 million
Ethiopia埃塞俄比亚
22 million
Uganda乌干达
15.1 million
Côte d’Ivoire科特迪瓦
13 million
Senegal塞内加尔
13 million
Cameroon喀麦隆
12 million
Mozambique莫桑比克
8.5 million
Zambia赞比亚
6.5 million
Rwanda卢旺达
6 million
Botswana博茨瓦纳
1.8 millionFrequently asked questions
5 Q&AWhat is ayoba?
ayoba is a messaging app developed by MTN and launched in 2019. MTN’s African super app. Launched by South African operator MTN in 2019, ayoba offers free-to-use chat plus local news, music, games and mobile money.
Who develops ayoba?
MTN. The product launched in 2019 and runs on iOS · Android.
In which countries is ayoba popular?
Within this atlas it appears in 14 markets: Nigeria, South Africa, Ghana, Kenya, Tanzania, Ethiopia, Uganda, Côte d’Ivoire, Senegal, Cameroon, Mozambique, Zambia, Rwanda, Botswana.
What is the official website of ayoba?
The official site is https://ayoba.me.
What kind of app is ayoba?
It belongs to the messaging category, alongside 27 other apps in this index.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “What is ayoba? Developer, launch year and countries”. 2026. https://abcvv.com/a/ayoba.html