Launched by ByteDance in 2012, Toutiao ignores newspaper layouts and instead pushes an endless feed of short news and video tuned to what you tapped before. It made the algorithmic feed the default shape of Chinese media apps, seeded Douyin’s recommendation engine and reaches deep into county-level China.
Within this atlas it appears in 1 market: China.
Key facts
- Developer
- ByteDance
- Launched
- 2012
- Platforms
- iOS · Android · Web
- Category
- News
- Official website
- toutiao.com
Where it is used
1
Frequently asked questions
5 Q&AWhat is Toutiao?
Toutiao is a news app developed by ByteDance and launched in 2012. News picked by a recommendation engine. Launched by ByteDance in 2012, Toutiao ignores newspaper layouts and instead pushes an endless feed of short news and video tuned to what you tapped before.
Who develops Toutiao?
ByteDance. The product launched in 2012 and runs on iOS · Android · Web.
In which countries is Toutiao popular?
Within this atlas it appears in 1 market: China.
What is the official website of Toutiao?
The official site is https://toutiao.com.
What kind of app is Toutiao?
It belongs to the news category, alongside 135 other apps in this index.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “What is Toutiao? Developer, launch year and countries”. 2026. https://abcvv.com/a/toutiao.html