Launched in 2013, Xiaohongshu lets users share lifestyle notes and reviews; its search-to-purchase loop has made it a key channel for brand discovery in China.
Within this atlas it appears in 2 markets: China, Macao, China.
Key facts
- Developer
- 行吟信息科技
- Launched
- 2013
- Platforms
- iOS · Android
- Category
- Social
- Official website
- www.xiaohongshu.com
Where it is used
2
Frequently asked questions
5 Q&AWhat is Xiaohongshu (RED)?
Xiaohongshu (RED) is a social app developed by 行吟信息科技 and launched in 2013. Lifestyle and product discovery community. Launched in 2013, Xiaohongshu lets users share lifestyle notes and reviews; its search-to-purchase loop has made it a key channel for brand discovery in China.
Who develops Xiaohongshu (RED)?
行吟信息科技. The product launched in 2013 and runs on iOS · Android.
In which countries is Xiaohongshu (RED) popular?
Within this atlas it appears in 2 markets: China, Macao, China.
What is the official website of Xiaohongshu (RED)?
The official site is https://www.xiaohongshu.com.
What kind of app is Xiaohongshu (RED)?
It belongs to the social category, alongside 42 other apps in this index.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
Cite this page
World Sites & Apps. “What is Xiaohongshu (RED)? Developer, launch year and countries”. 2026. https://abcvv.com/a/xiaohongshu.html