- Bulgaria has roughly 5 million internet users (5,000,000 people) — about 78.1% of the population and rank #101 globally.
- The apps people open most: WhatsApp, Messenger, Facebook, Instagram. They cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Classifieds and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Bulgaria in numbers
2025–2026- Internet users
- 5 million5,000,000 · #101
- Penetration
- 78.1%#123
- Population
- 6.4 million6,400,000 · #111
- GDP
- $113B#69
- GDP growth
- +3.4%#102
- GDP per person
- $17,703#82
- Land area
- 110.9k km²#104
- Capital
- Sofia
- Region
- Europe
- Official languages
- Bulgarian
How Bulgaria goes online
Sofia cafés run on two things: coffee and Facebook. News, event invites and complaints about the tram all arrive through the feed, and the arguments continue in the comments. Viber is still the chat app many people open first for family and work, especially outside the capital. For shopping, OLX.bg is the place to hunt for a flat, a car or a spare desk, and price comparison sites get checked before anything new is bought. Government services have gone online, but the experience is uneven enough that people ask a friend who knows the forms.
Around 78.1%. With a population of about 6.4 million and 5 million online, roughly 1.4 million people are still offline — mostly because of rural coverage, device cost and age.
All 52 apps below are grouped by category.
What people actually use
52 Most-used appsWebsites people in Bulgaria actually use
14The 14 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Bulgaria are online?
About 5 million (5,000,000 people). That works out to roughly 78.1% of the population, which puts Bulgaria at #101 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Bulgaria use most?
Mostly WhatsApp, Messenger, Facebook, Instagram — they cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Classifieds. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Bulgaria?
WhatsApp, Messenger dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Bulgaria?
Around 78.1%. With a population of about 6.4 million and 5 million online, roughly 1.4 million people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Bulgaria?
The everyday ones are Dnevnik.bg, Capital.bg, OLX Bulgaria, plus the other 14 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Bulgaria: internet and everyday apps”. 2026. https://abcvv.com/c/bg-en.html