Penetration by country: all 220 ranked
Ordered from high to low. Qatar leads with 100.0%; the top ten account for 6% of the total. Each row also carries internet users, GDP and population so you can read the figures against each other.
The full table (220)
Penetration| Rank | Countries | Penetration | Users | GDP | Population | |
|---|---|---|---|---|---|---|
| 1 | 100.0% | 3.1 million | $216B | 3.1 million | ||
| 2 | 100.0% | 1.6 million | $47B | 1.6 million | ||
| 3 | 100.0% | 390 thousand | $33B | 390 thousand | ||
| 4 | 100.0% | 800 | $0B | 800 | ||
| 5 | 98.6% | 68 million | $3.70T | 69 million | ||
| 6 | 98.6% | 34 million | $1.25T | 34.5 million | ||
| 7 | 98.3% | 5.9 million | $573B | 6 million | ||
| 8 | 98.3% | 5.9 million | $425B | 6 million | ||
| 9 | 98.2% | 11 million | $552B | 11.2 million | ||
| 10 | 98.2% | 5.5 million | $501B | 5.6 million | ||
| 11 | 98.0% | 4.9 million | $161B | 5 million | ||
| 12 | 97.8% | 450 thousand | $15B | 460 thousand | ||
| 13 | 97.5% | 39 thousand | $11B | 40 thousand | ||
| 14 | 97.2% | 17.5 million | $1.21T | 18 million | ||
| 15 | 97.1% | 660 thousand | $93B | 680 thousand | ||
| 16 | 96.4% | 5.4 million | $299B | 5.6 million | ||
| 17 | 96.4% | 53 thousand | $4B | 55 thousand | ||
| 18 | 96.2% | 50 million | $1.88T | 52 million | ||
| 19 | 96.2% | 10.2 million | $605B | 10.6 million | ||
| 20 | 96.2% | 150 thousand | $4B | 156 thousand | ||
| 21 | 96.0% | 7.2 million | $408B | 7.5 million | ||
| 22 | 95.8% | 46 million | $1.73T | 48 million | ||
| 23 | 95.7% | 45 thousand | $1B | 47 thousand | ||
| 24 | 95.6% | 8.6 million | $970B | 9 million | ||
| 25 | 95.3% | 61 thousand | $9B | 64 thousand | ||
| 26 | 95.0% | 38 thousand | $9B | 40 thousand | ||
| 27 | 94.9% | 11.2 million | $671B | 11.8 million | ||
| 28 | 94.4% | 5.1 million | $107B | 5.4 million | ||
| 29 | 94.4% | 17 thousand | $0B | 18 thousand | ||
| 30 | 94.3% | 5 million | $609B | 5.3 million | ||
| 31 | 94.3% | 500 thousand | $3B | 530 thousand | ||
| 32 | 94.2% | 19.4 million | $292B | 20.6 million | ||
| 33 | 94.1% | 3.2 million | $82B | 3.4 million | ||
| 34 | 94.1% | 80 thousand | $8B | 85 thousand | ||
| 35 | 94.0% | 79 million | $4.69T | 84 million | ||
| 36 | 94.0% | 63 million | $3.16T | 67 million | ||
| 37 | 93.8% | 75 thousand | $4B | 80 thousand | ||
| 38 | 93.8% | 60 thousand | $5B | 64 thousand | ||
| 39 | 93.8% | 15 thousand | $0B | 16 thousand | ||
| 40 | 93.4% | 324 million | $29.30T | 347 million | ||
| 41 | 93.3% | 70 thousand | $8B | 75 thousand | ||
| 42 | 93.2% | 41 thousand | $2B | 44 thousand | ||
| 43 | 93.0% | 21.4 million | $100B | 23 million | ||
| 44 | 92.9% | 260 thousand | $8B | 280 thousand | ||
| 45 | 92.6% | 100 thousand | $4B | 108 thousand | ||
| 46 | 92.4% | 133 million | $2.19T | 144 million | ||
| 47 | 92.4% | 8.5 million | $535B | 9.2 million | ||
| 48 | 92.3% | 1.2 million | $38B | 1.3 million | ||
| 49 | 91.9% | 21.5 million | $795B | 23.4 million | ||
| 50 | 91.9% | 1.7 million | $44B | 1.9 million | ||
| 51 | 91.7% | 1.3 billion | $18.73T | 1.4 billion | ||
| 52 | 91.7% | 33 million | $422B | 36 million | ||
| 53 | 91.2% | 1.3 million | $43B | 1.4 million | ||
| 54 | 91.2% | 52 thousand | $3B | 57 thousand | ||
| 55 | 90.9% | 500 thousand | $25B | 550 thousand | ||
| 56 | 90.8% | 9.9 million | $347B | 10.9 million | ||
| 57 | 90.7% | 4.9 million | $141B | 5.4 million | ||
| 58 | 90.6% | 8.7 million | $223B | 9.6 million | ||
| 59 | 90.5% | 1.9 million | $73B | 2.1 million | ||
| 60 | 90.3% | 65 million | $529B | 72 million | ||
| 61 | 90.0% | 90 thousand | $7B | 100 thousand | ||
| 62 | 89.9% | 620 thousand | $50B | 690 thousand | ||
| 63 | 89.8% | 53 million | $2.38T | 59 million | ||
| 64 | 89.3% | 2.5 million | $86B | 2.8 million | ||
| 65 | 89.1% | 41 million | $638B | 46 million | ||
| 66 | 88.9% | 24 million | $1.76T | 27 million | ||
| 67 | 88.9% | 16.9 million | $383B | 19 million | ||
| 68 | 88.9% | 8.8 million | $542B | 9.9 million | ||
| 69 | 88.9% | 8 million | $79B | 9 million | ||
| 70 | 88.7% | 10.2 million | $59B | 11.5 million | ||
| 71 | 88.7% | 550 thousand | $8B | 620 thousand | ||
| 72 | 88.5% | 4.6 million | $97B | 5.2 million | ||
| 73 | 87.5% | 77 million | $1.36T | 88 million | ||
| 74 | 87.5% | 9.1 million | $74B | 10.4 million | ||
| 75 | 87.5% | 1.4 million | $11B | 1.6 million | ||
| 76 | 87.5% | 700 thousand | $3B | 800 thousand | ||
| 77 | 87.3% | 5.5 million | $35B | 6.3 million | ||
| 78 | 87.0% | 107 million | $4.19T | 123 million | ||
| 79 | 86.9% | 32.6 million | $918B | 37.5 million | ||
| 80 | 86.8% | 4.6 million | $262B | 5.3 million | ||
| 81 | 86.6% | 1.1 million | $15B | 1.3 million | ||
| 82 | 86.0% | 8.6 million | $256B | 10 million | ||
| 83 | 85.9% | 183 million | $2.19T | 213 million | ||
| 84 | 85.9% | 17 million | $329B | 19.8 million | ||
| 85 | 85.7% | 33 million | $161B | 38.5 million | ||
| 86 | 85.7% | 2.4 million | $22B | 2.8 million | ||
| 87 | 85.4% | 35 million | $2.27T | 41 million | ||
| 88 | 85.4% | 350 thousand | $16B | 410 thousand | ||
| 89 | 85.1% | 80 thousand | $2B | 94 thousand | ||
| 90 | 85.1% | 40 thousand | $1B | 47 thousand | ||
| 91 | 84.9% | 450 thousand | $7B | 530 thousand | ||
| 92 | 84.8% | 5.6 million | $90B | 6.6 million | ||
| 93 | 84.6% | 8.8 million | $314B | 10.4 million | ||
| 94 | 84.6% | 2.2 million | $14B | 2.6 million | ||
| 95 | 84.6% | 33 thousand | $3B | 39 thousand | ||
| 96 | 84.5% | 4.9 million | $26B | 5.8 million | ||
| 97 | 84.2% | 3.2 million | $93B | 3.8 million | ||
| 98 | 83.8% | 98 million | $462B | 117 million | ||
| 99 | 83.8% | 31 million | $121B | 37 million | ||
| 100 | 83.3% | 110 million | $1.83T | 132 million | ||
| 101 | 83.3% | 1.5 million | $17B | 1.8 million | ||
| 102 | 83.3% | 200 thousand | $1B | 240 thousand | ||
| 103 | 83.3% | 10 thousand | $0B | 12 thousand | ||
| 104 | 82.9% | 2.9 million | $24B | 3.5 million | ||
| 105 | 82.2% | 60 thousand | $1B | 73 thousand | ||
| 106 | 81.5% | 2.2 million | $27B | 2.7 million | ||
| 107 | 81.4% | 96 million | $389B | 118 million | ||
| 108 | 81.3% | 2.6 million | $126B | 3.2 million | ||
| 109 | 81.1% | 30 million | $191B | 37 million | ||
| 110 | 80.6% | 5.8 million | $18B | 7.2 million | ||
| 111 | 80.0% | 2.4 million | $26B | 3 million | ||
| 112 | 80.0% | 1.2 million | $26B | 1.5 million | ||
| 113 | 80.0% | 12 thousand | $0B | 15 thousand | ||
| 114 | 79.7% | 5.5 million | $45B | 6.9 million | ||
| 115 | 79.3% | 73 million | $475B | 92 million | ||
| 116 | 78.7% | 37 million | $280B | 47 million | ||
| 117 | 78.6% | 220 thousand | $6B | 280 thousand | ||
| 118 | 78.5% | 51 million | $401B | 65 million | ||
| 119 | 78.4% | 80 million | $476B | 102 million | ||
| 120 | 78.4% | 2.9 million | $34B | 3.7 million | ||
| 121 | 78.3% | 9 million | $124B | 11.5 million | ||
| 122 | 78.3% | 650 thousand | $25B | 830 thousand | ||
| 123 | 78.1% | 5 million | $113B | 6.4 million | ||
| 124 | 77.5% | 22 million | $121B | 28.4 million | ||
| 125 | 76.5% | 26 million | $292B | 34 million | ||
| 126 | 76.5% | 130 thousand | $7B | 170 thousand | ||
| 127 | 76.5% | 26 thousand | $2B | 34 thousand | ||
| 128 | 75.9% | 220 thousand | $9B | 290 thousand | ||
| 129 | 75.8% | 250 thousand | $1B | 330 thousand | ||
| 130 | 75.6% | 3.4 million | $87B | 4.5 million | ||
| 131 | 75.5% | 40 million | $421B | 53 million | ||
| 132 | 75.0% | 2.4 million | $30B | 3.2 million | ||
| 133 | 75.0% | 90 thousand | $1B | 120 thousand | ||
| 134 | 74.3% | 5.5 million | $49B | 7.4 million | ||
| 135 | 74.1% | 212 million | $1.40T | 286 million | ||
| 136 | 72.7% | 8 million | $107B | 11 million | ||
| 137 | 72.7% | 80 thousand | $1B | 110 thousand | ||
| 138 | 72.0% | 1.8 million | $19B | 2.5 million | ||
| 139 | 71.4% | 450 thousand | $4B | 630 thousand | ||
| 140 | 71.4% | 300 thousand | $3B | 420 thousand | ||
| 141 | 71.4% | 30 thousand | $0B | 42 thousand | ||
| 142 | 71.0% | 13 million | $124B | 18.3 million | ||
| 143 | 70.8% | 1.7 million | $18B | 2.4 million | ||
| 144 | 70.3% | 13 million | $32B | 18.5 million | ||
| 145 | 70.2% | 33 million | $269B | 47 million | ||
| 146 | 70.0% | 70 thousand | $1B | 100 thousand | ||
| 147 | 69.9% | 650 thousand | $6B | 930 thousand | ||
| 148 | 69.7% | 1 billion | $3.76T | 1.5 billion | ||
| 149 | 69.6% | 24 million | $83B | 34.5 million | ||
| 150 | 69.2% | 90 thousand | $2B | 130 thousand | ||
| 151 | 69.1% | 3.8 million | $16B | 5.5 million | ||
| 152 | 67.2% | 8.2 million | $51B | 12.2 million | ||
| 153 | 66.7% | 800 thousand | $5B | 1.2 million | ||
| 154 | 66.7% | 30 thousand | $1B | 45 thousand | ||
| 155 | 65.2% | 30 thousand | $2B | 46 thousand | ||
| 156 | 64.1% | 25 thousand | $2B | 39 thousand | ||
| 157 | 64.0% | 1.6 million | $21B | 2.5 million | ||
| 158 | 62.5% | 11 million | $46B | 17.6 million | ||
| 159 | 61.7% | 18.5 million | $43B | 30 million | ||
| 160 | 61.5% | 4.8 million | $17B | 7.8 million | ||
| 161 | 60.5% | 7.5 million | $55B | 12.4 million | ||
| 162 | 60.1% | 11 million | $113B | 18.3 million | ||
| 163 | 60.0% | 4.2 million | $20B | 7 million | ||
| 164 | 59.1% | 130 thousand | $1B | 220 thousand | ||
| 165 | 54.5% | 600 thousand | $4B | 1.1 million | ||
| 166 | 54.5% | 60 thousand | $1B | 110 thousand | ||
| 167 | 54.5% | 6 thousand | $0B | 11 thousand | ||
| 168 | 50.9% | 5.5 million | $37B | 10.8 million | ||
| 169 | 50.0% | 90 thousand | $3B | 180 thousand | ||
| 170 | 46.2% | 60 thousand | $0B | 130 thousand | ||
| 171 | 46.0% | 400 thousand | $2B | 870 thousand | ||
| 172 | 45.9% | 117 million | $372B | 255 million | ||
| 173 | 45.5% | 7.5 million | $42B | 16.5 million | ||
| 174 | 45.0% | 107 million | $252B | 238 million | ||
| 175 | 44.3% | 78 million | $450B | 176 million | ||
| 176 | 44.2% | 2.3 million | $11B | 5.2 million | ||
| 177 | 43.6% | 24 million | $74B | 55 million | ||
| 178 | 43.5% | 1 million | $2B | 2.3 million | ||
| 179 | 42.9% | 1.2 million | $2B | 2.8 million | ||
| 180 | 42.7% | 350 thousand | $2B | 820 thousand | ||
| 181 | 41.4% | 12 million | $53B | 29 million | ||
| 182 | 41.4% | 6 million | $15B | 14.5 million | ||
| 183 | 40.7% | 23.4 million | $120B | 57.5 million | ||
| 184 | 40.6% | 13 million | $87B | 32 million | ||
| 185 | 40.6% | 4.3 million | $14B | 10.6 million | ||
| 186 | 40.0% | 560 thousand | $2B | 1.4 million | ||
| 187 | 37.8% | 4.5 million | $24B | 11.9 million | ||
| 188 | 36.8% | 3.5 million | $11B | 9.5 million | ||
| 189 | 36.8% | 700 thousand | $13B | 1.9 million | ||
| 190 | 36.4% | 800 thousand | $2B | 2.2 million | ||
| 191 | 34.0% | 8.5 million | $24B | 25 million | ||
| 192 | 32.8% | 22.6 million | $79B | 69 million | ||
| 193 | 32.1% | 4.5 million | $22B | 14 million | ||
| 194 | 32.1% | 1.8 million | $5B | 5.6 million | ||
| 195 | 30.4% | 7 million | $23B | 23 million | ||
| 196 | 30.2% | 15.1 million | $54B | 50 million | ||
| 197 | 30.2% | 6.5 million | $25B | 21.5 million | ||
| 198 | 29.7% | 11 million | $103B | 37 million | ||
| 199 | 29.2% | 7 million | $27B | 24 million | ||
| 200 | 29.1% | 2.5 million | $7B | 8.6 million | ||
| 201 | 27.8% | 1 million | $3B | 3.6 million | ||
| 202 | 27.6% | 4 million | $25B | 14.5 million | ||
| 203 | 26.8% | 11 million | $22B | 41 million | ||
| 204 | 25.5% | 13 million | $50B | 51 million | ||
| 205 | 25.0% | 8.5 million | $23B | 34 million | ||
| 206 | 25.0% | 5.5 million | $11B | 22 million | ||
| 207 | 22.3% | 25 million | $76B | 112 million | ||
| 208 | 21.6% | 1.6 million | $44B | 7.4 million | ||
| 209 | 21.0% | 1.3 million | $16B | 6.2 million | ||
| 210 | 20.9% | 9 million | $18B | 43 million | ||
| 211 | 20.3% | 6.5 million | $18B | 32 million | ||
| 212 | 19.1% | 2.2 million | $6B | 11.5 million | ||
| 213 | 18.4% | 3.5 million | $12B | 19 million | ||
| 214 | 16.7% | 22 million | $150B | 132 million | ||
| 215 | 16.7% | 4.5 million | $20B | 27 million | ||
| 216 | 15.1% | 1.6 million | $31B | 10.6 million | ||
| 217 | 13.0% | 2.6 million | $20B | 20 million | ||
| 218 | 11.9% | 1.6 million | $3B | 13.5 million | ||
| 219 | 10.9% | 600 thousand | $3B | 5.5 million | ||
| 220 | 0.0% | 10 thousand | $28B | 26 million |
GDP is nominal, converted at market exchange rates; growth is real annual GDP growth; area includes inland water.
How to read the penetration table
Internet users as a share of the population. High-penetration markets grow by upgrading and spending more; low ones grow by adding people.
The top ten account for 6% of the total — a quick read on how concentrated this measure is worldwide. The middle of the table is usually the more interesting part: markets that are small in total but unusual in growth, income per head or age structure.
A ranking is one dimension, not a verdict on a market. A country with many internet users may have very low spending per user; one with high GDP per capita may have only a few hundred thousand people. What decides whether a product works is where these tables overlap.
Another table
Frequently asked questions
4 Q&AWho leads the penetration ranking?
Qatar (100.0%), Bahrain (100.0%), Iceland (100.0%) take the top three. The full table covers 220 countries and territories with usable data.
How is the penetration ranking built?
Internet users as a share of the population. High-penetration markets grow by upgrading and spending more; low ones grow by adding people. GDP and growth come from World Bank open indicators, population from national statistical offices, and internet users from DataReportal’s Digital 2026.
Why are some countries missing?
Every country in the index has a figure for this measure. A dash means missing data, not zero.
Why read several rankings together?
One table only tells you one thing. Read with internet users, GDP per capita and land area, it tells you whether a market is many people with little money, few people with a lot, or fast growth from a small base — three very different markets for products.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Penetration by country: all 220 countries ranked”. 2026. https://abcvv.com/rank/pen.html