- Colombia has roughly 40 million internet users (40,000,000 people) — about 75.5% of the population and rank #26 globally.
- The apps people open most: WhatsApp, Instagram, Facebook, Badoo. They cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, Tools, Travel, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Banking and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Colombia in numbers
2025–2026- Internet users
- 40 million40,000,000 · #26
- Penetration
- 75.5%#131
- Population
- 53 million53,000,000 · #28
- GDP
- $421B#39
- GDP growth
- +1.5%#165
- GDP per person
- $7,934#115
- Land area
- 1.14M km²#26
- Capital
- Bogotá
- Region
- South America
- Official languages
- Spanish
How Colombia goes online
In Bogotá you ask for a number and already know the conversation will continue on WhatsApp. The family group, the building group, the office group: everything happens there, while Instagram and Facebook are where people check what everyone else has been up to. Money moves through Nequi or Daviplata, usually with the phone already in hand, and Rappi sorts out lunch on days when nobody has time to cook. Anything bigger gets priced on Mercado Libre first, and the same phone that ordered dinner calls the taxi home.
Around 75.5%. With a population of about 53 million and 40 million online, roughly 13 million people are still offline — mostly because of rural coverage, device cost and age.
All 91 apps below are grouped by category.
What people actually use
91 Most-used appsWebsites people in Colombia actually use
16The 16 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Colombia are online?
About 40 million (40,000,000 people). That works out to roughly 75.5% of the population, which puts Colombia at #26 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Colombia use most?
Mostly WhatsApp, Instagram, Facebook, Badoo — they cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, Tools, Travel, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Banking. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Colombia?
WhatsApp dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Colombia?
Around 75.5%. With a population of about 53 million and 40 million online, roughly 13 million people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Colombia?
The everyday ones are Mercado Libre Colombia, El Tiempo, Semana, plus the other 16 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Colombia: internet and everyday apps”. 2026. https://abcvv.com/c/co-en.html