- Italy has roughly 53 million internet users (53,000,000 people) — about 89.8% of the population and rank #21 globally.
- The apps people open most: WhatsApp, Signal, Instagram, Threads. They cover Messaging, Social, Video, Shopping, Payments, Food, News, Music, Travel, Tools, Classifieds, Mobility, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Banking, Public services and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Italy in numbers
2025–2026- Internet users
- 53 million53,000,000 · #21
- Penetration
- 89.8%#63
- Population
- 59 million59,000,000 · #25
- GDP
- $2.38T#8
- GDP growth
- +0.8%#183
- GDP per person
- $40,397#41
- Land area
- 301.3k km²#73
- Capital
- Rome
- Region
- Europe
- Official languages
- Italian (official)
How Italy goes online
Italy is deeply WhatsApp-and-Instagram territory. Subito dominates second-hand selling, Poste Italiane’s PostePay cards are everywhere, and Satispay found a niche by skipping the card networks entirely.
Around 89.8%. With a population of about 59 million and 53 million online, roughly 6 million people are still offline — mostly because of rural coverage, device cost and age.
All 146 apps below are grouped by category.
What people actually use
146 Most-used appsWebsites people in Italy actually use
25The 25 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Italy are online?
About 53 million (53,000,000 people). That works out to roughly 89.8% of the population, which puts Italy at #21 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Italy use most?
Mostly WhatsApp, Signal, Instagram, Threads — they cover Messaging, Social, Video, Shopping, Payments, Food, News, Music, Travel, Tools, Classifieds, Mobility, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Banking, Public services. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Italy?
WhatsApp, Signal dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Italy?
Around 89.8%. With a population of about 59 million and 53 million online, roughly 6 million people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Italy?
The everyday ones are Google Italy, Corriere della Sera, la Repubblica, plus the other 25 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Italy: internet and everyday apps”. 2026. https://abcvv.com/c/it-en.html